adidas was registered in 1949 by Adi Dassler and has established itself as an innovator of sports. It is a pioneer in footwear and was the first to design lightweight football boots with screw in studs. In 1970, adidas provided the first official FIFA World Cup football and has done ever since, improving the technologies and design year-on-year. adidas is a leading name in sportswear and fashion for all ages and styles which makes it one of the best brands available today.
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